CANVAS Public Events

Upcoming events

    • Tuesday, August 30, 2016
    • 8:30 AM - 12:30 PM
    • Cameo Cinema, St. Helena
    Serving the Chinese Visitor

    China is a beautiful culture quite different from our own. CANVAS, as part of its mission to contribute to excellence in our wine region's hospitality, is pleased to present a workshop on "Understanding and serving the Chinese Visitor".  

    Driven by a growing middle class and adventure-seeking millennials, outbound tourism in China is set to grow from 150 million in 2015 to 220 million by 2025. The United States alone has seen an annual growth rate of 18.4 percent, with more than 2 million Chinese visitors last year. The collective global retail spending of all Chinese tourists came out to $229 billion last year, and the number is set to continue rising annually. [From Preparing Your Business for Chinese Tourist Season, By Melody Yuan]

    More than any other society this unique visitor demographic demands an understanding of their culture to be the gracious hosts we always want to be. Our panel of experts will share a range of China consumer strategies to attracting, converting, and retaining affluent Chinese customers.

    • Important nuances of courtesy and the Chinese palate
    • Tactical Marketing to China with outreach resources
    • Winery Case Study
    • Hotel Case Study
    • Shipping to China

    Moderated by Alf Nucifora, President of the Luxury Marketing Council, presenters include:

    • Charlie Gu, Director at China Luxury Advisors
    • John Stallcup, Principal, Stallcup and Associates Brand Work
    • Adam Ivor, Founder Gliding Eagle
    • Toddy Isham, Manager, Individual Business and Leisure Travel, The Meritage Resort

    Learn, understand and become prepared to be a gracious host in order to tap in to this important visitor market!






    • Wednesday, October 05, 2016
    • 8:30 AM - 12:30 PM
    • Upper Valley - TBD

    Top 5 Tools & Case Studies Revealed

    "Now that your winery team has done a great job converting visitors to first-time customers and club members - do they have the tools needed to retain customers and increase lifetime loyalty and value? This half-day workshop is ideal for any winery manager responsible for direct 2 consumer wine sales growth, customer retention activities, wine club management, and events. Sandra Hess, Founder, DTC Wine Workshops, will share the impact of proven case studies in this hands-on workshop." Colby Smith, Founder CANVAS


    -It costs FIVE TIMES more to acquire new customers than it does to keep current ones. (Forrester)
    -Returning customers spend on average 67% more than first-time customers. (Bain)
    -Customers are 77% more likely to buy a new product when learning about if from family and friends. (Nielsen)

    You will definitely want to attend this one!

    • Tuesday, November 01, 2016
    • 8:45 AM - 5:00 PM
    • Tre Posti, St. Helena

      Calling all
    Hospitality Professionals!

    Join your industry peers ~ and Holly Stiel  
    for Hospitality Development Training 
    you don't want to miss!

    Previous attendees share what they have to say about their experience with this training:

    Thank you for providing such a great training for hospitality here in Napa!  Holly is definitely great and I learned so much, loved the setting and all the networking opportunities!
    Jean Newbill, Hill Family Estates

    Attendance is limited so sign up now 
    to be sure you'll have a seat.

    Here's the scoop:
    This workshop is a great opportunity to stimulate your Hospitality energy. Participate in a day exploring what makes you a great "Hospitality Professional" and how to even further enhance that. Join Colby Smith, CANVAS Founder, and Holly Stiel, a trailblazing Customer Service philosopher and trainer. Holly literally "wrote the book" (6 of them actually) for hospitality and customer service professionals, knowing that these are the people who set the standards and guest impressions for outstanding service.

    Holly’s training style is lively and highly interactive, which makes for fun participation and retention. Enjoy following Holly as she guides you on an adventure from hospitality worker to becoming a “Memory Maker”.

    Open to all interested Hospitality Professionals. I'm happy to say we have had terrific interest in this program. 

    Location: Tre Posti, 641 Main St., St. Helena

    Date: Tuesday November 1, 2016

    CANVAS Member registration $100.00

    Hospitality Professionals-Non member registration $120.00

    Time: 8:45am - 5:00pm








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